About Us
25 November 2019 2026-01-19 12:26About Us
Be Like Us
We all want two things in life: to be ourselves and to belong. Be∙Us was created from that simple truth — a community that connects us without limiting us, a logo that belongs to everyone, and a pack guided by openness, sustainability, and shared values.
A logo that belongs to all of us — to show sustainability, affordability, inclusiveness, and that is uniquely yours.
Why We Created Be Us
Big brands often demand high prices, slow sustainability progress, and offer only superficial inclusiveness. Be∙Us was created to disrupt that — a free logo anyone can use, built on a community with affordable, sustainable, high-quality products and services offered by real creators.
What We Do
Be∙Us provides a cost-free logo that anyone can use — individuals, creators, and small businesses. You can design your own tagline beginning with ‘be’ and ending with ‘us,’ choose from community designs, or connect with sustainable service providers on our platform. We offer the tools, the logo, and the community — the rest is up to you.
Behind Us
We’re not influencers, celebrities, or a big corporation — and that’s the point. Be∙Us isn’t about us. It’s about you. We simply provide the concept and logo, offering the seed of belonging. You bring the creativity, identity, and meaning. We provide the logo— you provide you.
Paul
Alby
Tushar
Who We’re For
For people who believe in being you — with us.
Individuals, small businesses, and creators who value sustainability, affordability, transparency, and inclusive design. Our community shares a mindset shaped by openness, fairness, equality, and positive social and environmental impact.
What Be∙Us allows people to do
Inspiration Behind The Logo
Let us share a bit about our logo!
As a mathematician by education, the founder of Be∙Us finds inspiration in the ‘dot’ at the center of the box - it’s a mathematical operator symbol. In maths, this operator can represent anything from addition and subtraction to more complex operations tailored to the needs or challenges. But applied to words, it symbolizes the limitless possibilities you can create! In text and images. The two vertical lines extending beyond the box represent your potential to think outside the norm. And if you’re feeling a bit stuck on how to design your own expression, don’t worry! We’ve got you covered with our ‘in the box’ examples, represented by the two horizontal lines.